Overview of 5 key branding concepts

In this week’s blog, we are going to touch base on the five key self branding concepts. we feel are most important, what they are, and why they matter. 


Though there are far more branding concepts than what we touch on, we feel these five are the most easily simplified, yet still incredibly important. Due to their simplistic nature, you are able to create each of these on your own, without having to hire a marketing expert for hundreds (or even thousands) of dollars to assist you. Additionally, these can be done today, getting you started on your simply excellent new marketing approach immediately. 


Without further ado, here’s an overview of each of our top five self-branding aspects. 


First, Brand Positioning. This is the task of creating an offer and/or image that will secure a set place in your target market’s mind. In brand positioning, you will design an image that will differentiate yourself from your competitors. Tied to brand associations directly, a brand positioning will establish the way and place in which your audience will connect your brand to their everyday lives and needs. 


Second, Brand Promise. You have most likely heard of brand promises previously, as these are keystone blocks to creating your brand. In the event you’re still not clear on a brand promise, let us explain. A brand promise is a statement your company makes to your target audience, promising an experience or standard they should expect and experience each and every time they connect with you or your company. Be sure to create a brand promise that you are able to live up to, but also that will meet the needs of your niche audience. The more this resonates with your audience, the more solid a connection you will have with your clients, and the more likely they will be to connect with you when they need what you offer. 


Third, Brand Personality. This is, simply as it sounds. As we all have our own personalities, businesses also have personalities that shine through. People decide whether or not they like us and want to connect with us based on our personality and how they interpret it, just as they will decide whether or not to connect with our brands, based on our brand personality. Be sure to let your brand personality shine through, and know that not everyone will connect with it. However, maintaining your personality and consistency will build trust. 


Fourth, Brand Story. Whether a brand new business, or established for decades, there’s a story to tell. This narrative will encompass more than just the history of the brand, but also will share the facts and feelings around the brand. When telling your brand story, the intention is to spark feelings in your target audience, so they are more likely to connect with you and support your business. 


Fifth and last, Brand Associations. As touched on briefly above, a brand association is what connects your brand to the audience's minds. These can be people, places, or things that the client connects to you, and thinks of you, each time they cross paths with any of the associations. Positive connections with your brand associations will not only provide a positive client experience, but will create an expanded consciousness around your brand name in the client’s or customer’s minds. 

Now that you have a quick overview of each of the five key self branding concepts, we are ready to dive into the what, when, where, and how of each. Our next post will cover in detail Brand Positioning, and how you can quickly achieve a solid position amongst your competitors in just a few simple steps.

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