Simplyfing Marketing – Simplify CE

Simplifying Marketing

August 04, 2022

Marketing. 

How can one simple word be so complex?


Marketing can be the key component to the rise of your business, or the lack thereof (or poor quality of) can be one of the main cogs in the wheel that makes your business fail. 


With so many aspects to marketing, where do you even start? To say it’s overwhelming is an understatement, unless you're an experienced marketer. 


I remember the good ‘ole days where marketing simply consisted of an article in the local or regional newspaper. Those days, it was simple. Write a few paragraphs, send it off, and your marketing was done. Unless the newspaper was in color print, you didn’t have to worry about the color, font, or nearly as many other aspects as you do today.


Now you have to consider every single aspect that goes into your campaigns; the colors, font, size, shapes, images, wording, location, and so much more. 


We aren’t here to stress you out even more about your marketing, or to make you feel like you know so very little about it. In fact, quite the opposite. Our hope is to help you simplify all the aspects of your marketing; from the brand you create, to where you market, and the programs you use. 


Follow along with the next few blog posts while we Simplify how to create a cohesive brand for your marketing campaign from start to finish. 


Blogs will be posted weekly on Wednesdays, so be sure to keep an eye out for our next blog, in which we will be covering a quick overview of the top 5 self branding aspects we feel are most important:


  1. Positioning
  2. Promise
  3. Personality
  4. Story
  5. Associations